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BMW Executive in 2023: No Plans to Sell in-Vehicle Ads

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Tanya Gazdik, reporting for MediaPost back in December 2023:

Despite the ever-expanding screens in its vehicles, including an available 31-inch backseat theatre screen, BMW has no plans to sell advertising on any of them. Radio commercials are intrusive enough, says Stephan Durach, the brand’s senior vice president, connected company development.

“At the end of the day, I think your car is your last private space,” Durach told a small group of media members last week during a roundtable discussion. “It’s where you can do whatever you want by yourself — you have the right temperature, the music you want. To say I’m selling the screen to play a commercial — I don’t see it. It’s a private space.”

So much for that.

BMW has not been afraid to push the envelope to find new ways to make money. The automaker was the first to charge a fee for heated seats in its vehicles in some overseas markets. But earlier this fall, the automaker dropped the heated seats subscription option after customers expressed discontent for having to pay to unlock existing functions in their cars.

“Discontent” is doing a lot of work there.

I got this MediaPost link from this article in Der Spiegel, regarding the outrage over the Spider-Man ad BMW injected into the dashboards of its vehicles around the world last week. The Der Spiegel article is in German, but according to Safari’s translation to English, a BMW spokesperson had the temerity to claim that the Spider-Man promotion is not an advertisement, but instead “a special surprise for its customers”, and that it is “not intended to advertise the film or serve as a conventional film trailer. In this respect, it is also not classic advertising — and no advertising will continue to be displayed in the vehicle.”

If BMW was paid by Sony for this, it’s by definition an advertisement. If I owned a BMW and this fucking thing showed up on my dashboard I’d feel compelled to take it back to the dealership and drive it right through the window into the showroom, to reciprocate with “a special surprise” for them.

Link: mediapost.com/publications/article/391876/bmw-exec-no-plans…

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satadru
13 hours ago
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★ App Store Rejection of the Week: Dark Hours

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Terry Godier, “Browsers Have Standards, the App Store Has Judgment”:

A while ago I tried to submit an iOS app for Dark Hours, my astronomy website for normal people. It was rejected on the grounds that it was astrology.

It has no tarot function, no horoscopes, and nothing that I, or anyone else I’ve asked, would associate with astrology.

I penned a nice little rant two years ago expressing my fury over the way that kooks promoting astrology often try to insinuate that their voodoo pseudoscience is even vaguely related to the hard science of astronomy. And it really is an unfortunate fluke of the English language that two subjects with a contentious relationship are differentiated as words by two letters. Even if you know the difference between the two, and care, if you’re reading quickly your eyes might conflate one word with the other.

But if you actually look at Godier’s Dark Hours, for even just a few seconds, it is instantly obvious that it pertains to the science of astronomy and has absolutely nothing — zero, zilch, nada — to do with astrology. So even if Apple’s App Store reviewer misread the submission’s description, and wrongly assumed it was yet another quack astrology app, if they launched it and spent just a few seconds poking around, they should have instantly recognized their incorrect assumption. But that’s not what happened. They rejected the app on the utterly incorrect grounds that it pertained to astrology. If this was an honest mistake from a reasonable judicial board, you’d expect the interaction with Godier, the developer, to have gone something like this:

App Review: REJECTED: Astrology.
Developer: No, it’s astroNoMy not astroLoGy.
App Review: Oh, sorry! Carry on, APPROVED.

But that’s not what happened at all. Godier proceeded through a series of escalations up to the App Review Board and the Review Board responded that they determined the original rejection was valid because, I shit you not, “We understand that the app includes a live tarot reading feature.” Which isn’t even about astrology. It’s straight out of Kafka.

Dark Hours is not just merely unrelated to astrology (let alone tarot-card reading). It’s actually exquisitely well-designed and painstakingly crafted. It’s exactly the sort of app that the App Store ought to celebrate and highlight. It doesn’t just belong in the category of astronomy apps in the App Store, it will raise the quality bar for astronomy apps in the App Store. iOS-exclusive, native Liquid Glass UI, smooth scrolling, beautiful typography and layout, and way more useful as a native mobile app than as a website. Go check out the website and I’m sure you’ll agree that it’s the sort of thing that would be even cooler as an app. But it is an app, and the app is better and more useful than the website version, and Godier has fought to get it approved. But Apple’s App Review Board said no, on fallacious easily-refuted grounds. This isn’t just contrary to the benefit of developers, like Godier. It’s obviously contrary to the benefit of Apple itself, which should not just accept an app like Dark Hours, but celebrate it as an exemplar of the platform.

Mistakes happen. But in a functioning system mistakes get corrected, and mistakes as obvious as this one get corrected almost instantly and include a quick apology for the conflation. The App Store is not a functioning system.

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satadru
13 hours ago
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Fridays With Bob

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When I started at Spectrum 25 years ago, a senior editor suggested that I find a “rabbi,” by which he meant someone who could mentor me in how EEs approach problems and evaluate potential solutions.

I didn’t find one right away. Then in 2005 we decided to do a special report, focusing on the challenges of enterprise software development. I suggested we invite IEEE Life Senior Member Robert N. Charette, a self-described risk ecologist, prolific book author, and leading authority on risk management and software engineering, to explore in our pages the myriad reasons software projects fail. His seminal article “Why Software Fails” is still read in university engineering classes today.

Older white man with a white beard and glasses. IEEE Life Senior Member Robert N. Charette is one of IEEE Spectrum’s most prolific authors.Robert N. Charette

It was, as they say, the beginning of a beautiful friendship. I had found my rabbi, one who shared my love of writing. We settled into a rhythm that would last more than 20 years, talking on Friday mornings about a range of topics including the growing ubiquity of software in our lives.

So when I became Spectrum’s website editor in 2007, he was the first contributor I tapped to start a regular blog (remember those?). The Risk Factor was born and over the course of more than 10 years and 1,750 posts, Bob chronicled hundreds of software debacles, culminating in “Lessons From a Decade of IT Failures,” which won a Jesse H. Neal Award for Best Infographics in 2016. Ironically, yet predictably, those infographics were created in a software package that is no longer supported and thus are lost to the bits of time.

Blue heron with a fish in its beak. “I like the expression on the fish just before it’s going to be swallowed by the heron.”Robert N. Charette

Bob, however, was not a one-trick pony. In between his full-time job running his two management consultancies and raising a future biochemist and a future civil engineer, his daughters Maura and Megan, he also wrote many deeply reported and insightful articles. These include last year’s “The Doctor Will See Your Electronic Health Record Now,” the eye-opening 12-part series and e-book The EV Transition Explained, and my personal favorite “Automated to Death,” about the deadly consequences of the automation paradox as manifested by the cyberphysical systems that pilot planes, trains, and automobiles.

Juvenile bald eagle over water, yellow talons extended as it prepares to snag a fish. “The young bald eagle I photographed in September 2024 had bands that I could read which identified it as a female born in May 2024, near Lexington Park, St. Mary’s County, Maryland, about 65 miles away from where I live.”Robert N. Charette

His main goal all along has been to make software visible, as he told me one Friday in July. “Software is all around us, but we don’t recognize it at all,” he said. “I really wanted my stories to help people better understand complex software systems. You can’t see software, you can’t touch it, you can’t taste it. You may feel the consequences of software failure, but you never see the reason itself.”

When he told me that he was hanging up his hat as a contributing editor to focus on nature photography and to write a handful of fictional trilogies, including one entitled “The STEM Murders” featuring an engineer-turned-detective and his rabbi, I asked him which of his Spectrum articles had the biggest impact.

Humming bird feeding from a long red flower. “The hummingbird I caught with the yellow of a road curb behind it.”Robert N. Charette

He singled out the 2013 feature “The STEM Crisis Is a Myth.” “Spectrum gave me a platform to question the assumption that we needed more STEM graduates. Until then, people didn’t really realize how much of the STEM crisis was a mythology that was perpetuated by employers and the academic community and was foisted on the IEEE community,” he said.

Charette made a career of questioning assumptions. The best way to mitigate risk, he told me as our Friday chat drew to a close, is to be careful making assumptions in the first place. “My main risk maxim is assumptions made are risks accepted.”

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satadru
5 days ago
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LG monitors silently install software through Windows Update without user consent

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Well, this is new – but not at all unexpected considering the state of Windows and the wider technology industry. When you connect certain LG monitors to a Windows machine, Windows Update will pull in a bunch of adware promoting antivirus trash. Of course, all done without any consent, because Silicon Valley inherently does not understand nor respect consent.

Windows Update first installed LG extension and software component packages. Windows Reliability Monitor showed that LG Monitor App Installer appeared one minute later. The installation did not display a consent prompt or require the user to approve the download.

Gamers Nexus tested the application across 32 consecutive system boots. It displayed a McAfee promotion during 31 of them. On the remaining boot, it promoted one of LG’s own monitor utilities. The McAfee popup offered a 30-day trial that would convert into a paid subscription.

↫ WhyCry at VideoCardz

Don’t use Windows.

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satadru
15 days ago
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Goes without saying that this isn't a problem on my Linux desktops...
New York, NY
kazriko
14 days ago
The funny part is that if I still had windows systems and linux systems like I used to, this would make me shuffle all my LG monitors over to linux boxes. If we start getting a deluge of ewasted LG screens because of this then they'll be a good option for linux users to grab.
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“Even Microsoft couldn’t make Windows 11 work well on 8GB of RAM”

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The Verge reviewed the latest Surface Laptop, which only comes with 8GB of RAM at a higher price than the previous 16GB model, and they conclude that Windows isn’t really usable on 8GB of RAM. Whether that’s true or not I do not know – I would assume it depends a lot on your usage – but this quote from the review I found quite peculiar:

I was on a Microsoft Teams call (using the app, not a browser) when the host streamed a brief video, which made the whole laptop hang for several seconds. At the time, I had about 10 Chrome tabs open across two desktops, alongside Slack and Signal — not an obscene level of multitasking.

↫ Antonio G. Di Benedetto at The Verge

Excuse me, but that is actually an obscene level of multitasking because every single one of those “applications” is a complete Chrome browser. Just in the paragraph above, there’s four individual complete Chrome browsers running, with little to no optimisation. Why would anyone be surprised this scenario strains a mere 8GB of RAM? This isn’t merely a Windows problem; this is a programmers choosing suboptimal tooling × managers have no idea what they’re doing problem.

If Teams, Slack, and Signal had been proper, native applications instead of websites running in terrible frameworks, Windows 11 would have handled this scenario just fine.

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satadru
15 days ago
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Cephalopods delete unused DNA in daughter cells to avoid cancer, and I really wish Electron apps would do something similar where they would just drop functions from memory that the app has no intention of using. There must be a way of not loading an entire browser for these apps, right?
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steingart
11 days ago
Teams is the hottest garbage. Electron has its problems, but Teams is in a league of its own.
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Meta Sets Default for Instagram Accounts to Permit Content Reuse by AI

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Eli Tan, reporting for The New York Times (gift link):

The company’s new A.I. image generator has a surprising twist: It allows people to use images from public Instagram accounts.

When Meta unveiled an artificial intelligence image generator called Muse Image on Tuesday, it came with a feature that let users create A.I. images based on people’s Instagram photos. Any adult with a public Instagram account was automatically opted in. Using the Meta AI app, the company’s stand-alone chatbot, other users could pull from “part or all of your published photos” to create new A.I. images, the company wrote in a blog post.

This is an utterly unsurprising twist, given the entire history of the company. There are settings to turn this off (which Tan explains how to find), but to me it really does show that Meta views its users as something akin to vassals.

Link: nytimes.com/2026/07/08/technology/meta-instagram-ai.html…

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satadru
28 days ago
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